Everyone wants branded handbags in UK, especially in the trendy fashion circles. Many of us have been tempted to buy one of those Louis Vuitton replicas handbags, but we surely wouldn’t want to be seen carrying these handbags around. I think you all know my stance on replicas and knock-offs. In my little world, they are simply unacceptable. Fashion is my life, and the market in replicas undermines the stability of the industry I have grown to love.
I recently went upstate for a weekend to visit some friends and family, and I was thrilled to discover a factory outlet for Coach. I picked up three amazing handbags at very reasonable prices, and I intend to go back sometime soon. To be honest, I was amazed to see a company like Coach with a discount outlet. I have spent countless hours exploring their flagship store on Oxford street London, and from I could tell the outlet store had almost the exact same inventory. At discounted prices, no less! Amazing handbag shopping experience at Oxford street London.
Upon returning home, I did some research on sales figures for Coach. It turns out that the discount outlet I had just visited earns almost as much revenue as the flagship store in UK. In 2014 this particular outlet store earned over 20 million pounds, and they are projecting earnings over 25 million for the current year! These are astounding figures, in my humble opinion. Why aren’t other designers pursuing the discount market?
I believe that is has a lot to do with the elitist attitudes that pervade the handbag industry. There is a strong feeling, in fashion circles, that discount stores dilute the luxury image that so many designers are trying to cultivate. While there may be some credence to this argument, I am of the opinion that fashion is for the people. I would love to see more companies taking the approach that Coach is taking. Handbags for the People, I would say!